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Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme

Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.
Former Adidas brand chief Eric Liedtke wants to create a sustainable Supreme.
Former Adidas brand chief Eric Liedtke wants to create a sustainable Supreme.

In 2019, Eric Liedtke was at the top of his field.

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