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Agenda-setting intelligence, analysis and advice for the global fashion community.

Explainer: Why New Sustainability Rules Are Worrying the Fashion Industry

The European Fashion Alliance, a coalition of groups including France’s Fédération de la Haute Couture et de la Mode and Italy’s Camera Nazionale Della Moda Italiana, has weighed in on EU plans to regulate fashion. They’re not entirely happy.
EU flags flutter in the wind in front of the Berlaymont, the EU Commission headquarters.
The European Fashion Alliance has published a position paper on the EU's planned sustainability rules for fashion. (Thierry Monasse/Getty Images)

European policy makers have laid out ambitions to

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Further Reading

The EU’s New Greenwashing Rules, Explained

Fashion brands will need to back up ‘green’ claims or risk fines of at least 4 percent of annual revenue in the offending market. But the regulations still leave a lot open to interpretation.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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