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Dr. Bronner’s Ditches Widely Used ‘B Corp’ Sustainability Certification for ‘Weak’ Rules

The soap maker said the integrity of the B Corp standard has become compromised and that its rules are letting firms greenwash.
Dr. Bronner products on a shelf
Dr. Bronner’s main complaint is thatB Lab doesn’t require corporations to prove through third-party certifications or other tests that their supply chains protect human rights and the environment. (Shutterstock)

Cult soap brand Dr. Bronner’s is quitting a well-known corporate responsibility programme because its executives say the standards are too weak, marking a departure from companies watering down their goals to appease conservative activists.

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Further Reading

Are Big Beauty Brands Greenwashing Worse Than Fashion?

The sector is rife with snappy buzzwords like ‘clean’ and ‘natural,’ but beneath the surface there’s little transparency around the actions companies are taking to back up these claims, according to a new report.

Unilever Named in UK Greenwashing Investigation

Unilever, the maker of Dove, is to be investigated by the UK’s competition watchdog over concerns that consumers are being misled by the company’s “green” claims on some essential household products.

What It Takes to Become a B Corp

Vestiaire Collective is the latest in a growing roster of fashion companies that have spent months teasing out company policies and practices to qualify for the highly regarded sustainability certification. How can others do the same?

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