Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Demand For Sustainable Fashion Drives New Interest In Clothing Care

Brands, retailers and start-ups are looking at ways to give laundry products and repair services a fashionable makeover.
Kair is a new startup selling premium laundry detergents and freshening sprays. Courtesy.
Kair is a new startup selling premium laundry detergents and freshening sprays. Courtesy.

Frej Lewenhaupt always dreamed of starting his own fashion label. But the business the former textile engineer ended up co-founding in 2014 focused on a much more practical item.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


How Mexico’s Independent Women Fashion Designers Are Rethinking Growth

At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON