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Sustainability

Chanel’s Latest Legal Battleground: Upcycling

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
Travis Kelsey wears a shirt made from up cycled Chanel scarves by J. Logan Home.
Travis Kelce wears a design by J. Logan Home featuring upcycled Chanel scarves. (Vivien Killilea/Getty Images for Revolve)
By
BoF PROFESSIONAL

A little over a year ago, Travis Kelce, the American football star and boyfriend of Taylor Swift, stepped out in a flamboyant silk shirt emblazoned with two barrel-chest-sized pink flamingos and trimmed across the bottom with a giant Chanel logo.

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Further Reading

Is Chanel’s ‘Absolute Luxury’ Push Working?

With prices and quality for its flagship handbags under scrutiny, can the French couture giant reclaim the narrative? "We're not perfect," fashion president Bruno Pavlovsky said. "We're aware that our positioning obligates us to always do better, and we try to always do better."

What Chanel’s Resale Win Means for the Market

This week, the French luxury giant scored a $4 million win in its closely watched lawsuit against US reseller What Goes Around Comes Around. The verdict ratchets up legal risk for resellers, making secondhand luxury ‘a more dangerous business.’

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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