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How Uniqlo Finally Won Over Gen-Z

Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
The Japanese retail giant's North America and Europe markets drove significant revenue and profit increases in the six month period ending February 2023.
The Japanese retail giant's North America and Europe markets drove significant revenue and profit increases in the six month period ending February 2023. (Courtesy)

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Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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