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Agenda-setting intelligence, analysis and advice for the global fashion community.

On: Capitalising on the Perennial Sportswear Boom

Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On’s co-founder for The State of Fashion 2024.
Co-founder of Swiss sportswear brand On, David Allemann, sits down in an interview for The State of Fashion 2024.
David Allemann, co-founder of Swiss sportswear brand On, sits down in an interview for The State of Fashion 2024. (David Allemann; On)

The way

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Further Reading

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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