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Agenda-setting intelligence, analysis and advice for the global fashion community.

Salomon’s Super Bowl Surprise

Rihanna wore the MM6 Maison Margiela X Salomon Cross Low sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the outdoor footwear brand’s recent rise in fashion.
Rihanna on stage at Super Bowl half time show, wearing Salomon and Maison Margiela MM6 sneakers.
Salomon was the fastest growing footwear label on StockX last year, with trades up over 2,200 percent on the resale platform, compared to the year before. (Getty Images)

As soon as Rihanna set foot on stage Sunday night, fans took to social media to scrutinise every detail of her performance, from her baby bump to her mid-song Fenty Beauty makeup refresh.

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About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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