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Agenda-setting intelligence, analysis and advice for the global fashion community.

Five Sports X Fashion Storylines to Watch in 2026

Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Lionel Messi at the 2022 World Cup
Lionel Messi at the 2022 World Cup (FIFA)

The following is an excerpt from The Kicks You Wear with Mike D. Sykes, a twice-weekly newsletter on the red hot intersection between sports and fashion.

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Further Reading

The Tech Trends That Will Change Fashion in 2026

A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.

About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

In This Article

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