Agenda-setting intelligence, analysis and advice for the global fashion community.

The Gorpcore Empire Behind Salomon and Arc’teryx

Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.

Arc'teryx, Salomon, Gorpcore, Fashion, Streetwear — Brands like Arc'teryx and Salomon found universal appeal in the late 2010s, becoming coveted fashion collaborators thanks in part to the gorpcore trend. (Arc'teryx)

Daniel-Yaw Miller

06 May 2023

BoF PROFESSIONAL

Tyler Jordan had recently moved to Vancouver in the autumn of 1993 and was looking for work when he chanced upon a mysterious handwritten job advert in his local climbing gym: “If you have a tendency to remain positive when shit hits the fan — call this number.”

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Hyper Growth Is Over for Sneakers. What’s Next?

As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.

The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.

Salomon’s Super Bowl Surprise

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.

About the author

Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

In This Article

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Virgil Abloh Archive Begins a New Era with Nike

Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.

Why Adidas Is Suing a Sneaker Leaker

The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.

Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.

Fashion Needs to Get Active in Women’s Sports

Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.

Exclusive: Deciem to Relaunch The Chemistry Brand

The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.

Executive Memo | Navigating the Unravelling of Multibrand Retail

Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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