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Nike’s Jordan Brand to Open First Flagship in Milan

The store will be the first permanent location for the basketball and streetwear focussed brand.
The 360-square-metre store, named “World of Flight”, is set to open on Dec. 16 in Milan.
The 360-square-metre store, named “World of Flight,” is set to open on Dec. 16 in Milan. (Shutterstock)

Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.

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Further Reading

Is Streetwear Still Cool?

Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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