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Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre

The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
Nike is focusing its efforts on repositioning ACG as a serious player in performance trail running.

Nike’s push into the booming outdoor recreation market — which will kick off on Monday with the launch of a new trail running shoe — will test whether it can turn a little-known sub-brand into a meaningful growth engine.

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