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Is Sailing Ready for Its Fashion Moment?

As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors.
A SailGP race in Auckland, New Zealand in January 2025, featuring boats from international teams including Brazil and Italy.
A SailGP race in Auckland, New Zealand in January 2025. (Bob Martin for SailGP)
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BoF PROFESSIONAL

Last weekend, nearly 10,000 people packed a grandstand in New York for this year’s kickoff of SailGP, an international sailing race often likened to Formula 1 on the water that has rapidly attracted audiences with its elite, globetrotting allure.

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Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

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