Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Open a Store in 2022

From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.

Jacquemus' conceptual pop up store in Selfridges, London. — Jacquemus' conceptual pop-up store in Selfridges, London. (Selfridges)

Daniel-Yaw Miller

13 May 2022

BoF PROFESSIONAL

London-based sneaker reseller Kick Game grew 400 percent last year, fuelled almost exclusively by digital sales. But in 2022, Kick Game is instead betting big on physical retail, with plans to open four stores across the UK and Europe by next year.

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What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.

Take a Look Inside The Post-Pandemic Store

Vaccinated consumers finally returning to their favourite stores are in for a surprise. BoF outlines some of the biggest changes in retail.

Will the Brick-and-Mortar Boom Last?

Retailers are opening new locations at their fastest pace in years as shoppers visit stores again in numbers rivaling 2019 levels.

About the author

Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

In This Article

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Sports

Organisations

Virgil Abloh Archive Begins a New Era with Nike

Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.

Why Adidas Is Suing a Sneaker Leaker

The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.

Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.

Fashion Needs to Get Active in Women’s Sports

Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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