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How Soccer Conquered the US Sneaker Market

Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.
Clint Ogbenna, founder of Corteiz and Nike collaborator, fronting the launch of the Nike Cryoshot football-fashion boot line
Clint Ogbenna, founder of Corteiz and Nike collaborator, fronting the launch of the Nike Cryoshot football-fashion boot line. (Nike)
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Since the release of the first Air Jordan shoe in 1985, the American sneaker market has been synonymous with basketball. Many of the category’s greatest hits, including Nike’s Dunks and Air Force 1s, Converse’s Chuck Taylor All Stars and even modern classics like Adidas AE 1s, were built for use on a basketball court.

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About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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