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Highsnobiety’s New Store That Isn’t a Store

At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it is brand partnerships that are expected to make the company’s latest retail experiment work.
store interior
Highsnobiety's upcoming Berlin flagship store is set to open in March. (Highsnobiety)

LONDON —

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Further Reading

How to Recession-Proof Independent Retail

Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.

Zalando Buys Highsnobiety

The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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