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Agenda-setting intelligence, analysis and advice for the global fashion community.

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its New York City flagship, as the surest route there.
A look inside of Gymshark's new New York City store at 11 Bond Street, with mannequins sporting Gymshark clothes on the left side of the frame and stocked shelves throughout the right.
A look inside of Gymshark's new New York City store at 11 Bond Street. (Gymshark)

Gymshark

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Further Reading

Is Value Activewear’s Next Big Opportunity?

The accessibly priced British DTC brand Adanola generated $112 million last year. Now, founder Hyrum Cook and new chief executive Niran Chana are making a major US push backed by private equity firm Story3.

About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

In This Article

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