Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

For emerging brands, having industry connections and a good sense of a retailer’s target customer still counts for a lot. (Represent)

Daniel-Yaw Miller

01 November 2022

BoF PROFESSIONAL

“Thank you so much! I loved your pieces… just picked up a few things from the Ssense in Montreal,” read a direct message on Instagram two weeks ago from American singer-songwriter Giveon to Bukki Ojo, founder of London-based Seventh Stores. For Ojo, it was a validation of her decision to pursue her first wholesale deal, which launched with the Canadian retailer in October.

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About the author

Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

In This Article

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