Agenda-setting intelligence, analysis and advice for the global fashion community.
When Hailey Bieber wore a pair of $95 grey low-rise parachute pants to Coachella last year and posted her fit to Instagram, those pants — made by UK-based Jaded London — instantly sold out.
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The convenience and visual impact of sets have made the category an enduring staple among consumers and retailers alike, but current market circumstances are giving them a boost.
From Coachella to Paramount’s hit TV show Yellowstone, the Western look has become ubiquitous in mainstream culture. The trend, stakeholders say, was driven by the pandemic and shifting political views.
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.
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British retailers are pushing the UK government to end a tax loophole that has helped online giants Shein and Temu make significant inroads and gain market share.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
