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Balenciaga has officially ended its relationship with Ye.
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It’s an abrupt end to a tie-up envisioned as a billion-dollar opportunity to revitalise the Gap brand.
The German sportswear giant has broken its silence over the dispute with Ye, the artist and designer formerly known as Kanye West, who accused the brand of effectively shutting him out of his namesake sneaker line in a series of now-deleted Instagram posts in August and early September.
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.
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