Agenda-setting intelligence, analysis and advice for the global fashion community.
The video promoting the launch of NikeSkims bears all the hallmarks of a
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Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
Despite the delays, Nike still expects to release NikeSkims products sometime this year, Bloomberg reported.
The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.
Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.