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Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov

The Japanese sportswear giant has created a new unisex clothing line called Asics Novalis, alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.
Novalis will launch at Paris Fashion Week in October, and will be stocked at luxury retailers like Dover Street Market.
Behind the scenes at a shoot for a previous Kiko Kostadinov and Asics collaboration. The first Novalis collection is set to launch at Paris Fashion Week in October. (Asics)

Capitalising on the explosive growth of its sneakers in recent years, Japanese performance running giant Asics is launching a new high-end fashion line called Asics Novalis, to be designed by its long-term collaborator, Kiko Kostadinov.

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