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Agenda-setting intelligence, analysis and advice for the global fashion community.

African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.
Kenyan performance running label Enda has become a leader in the 'made in Africa' footwear market.
Kenyan performance running label Enda has become a standout player in the 'made in Africa' footwear market. (Enda)

A new generation of sneaker entrepreneurs is making waves across Africa.

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Further Reading

The Gatekeepers to Nigeria’s Fashion Market

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.

Why Senegal Is on Global Fashion’s Radar

Dakar’s reputation as a regional fashion hub has persuaded brands like Tommy Hilfiger and Hugo Boss to expand to the capital of the West African nation as it upgrades its retail infrastructure.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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