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Agenda-setting intelligence, analysis and advice for the global fashion community.

A New Era of Fashion-Carmaker Collaborations

From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.
Mercedes is a frequent fashion collaborator and has recently partnered with Off White, Palace and
Mercedes is a frequent fashion collaborator and has recently partnered with Off White, Palace and Heron Preston. (Mercedes-Benz)

On Friday, Porsche held an exclusive party on a West Hollywood rooftop to celebrate the launch of not a new car, but a suitcase.

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Further Reading

Can Arthur Kar Build the Supreme of Cars?

L’art de l’automobile’s new collaboration with Porsche, set to be unveiled at Dover Street Market this week, is the latest sign of the growing opportunity at the intersection of fashion and automobiles.

Inside Ferrari’s Fashion Reboot

Developing a full-on runway collection is more complicated than selling red polo shirts, but the Italian carmaker thinks its fashion bet will pay off. Meanwhile, speculation swirls on a tie-up between owner Exor and Giorgio Armani.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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