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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Some Designers Are Creating Their Own Dupes

Luxury brands used to hold their fast-fashion collaborations at arm’s length, but changing consumer attitudes and new financial incentives are changing the high-low game.
Two looks from Mugler's collection for H&M.
Two looks from Mugler's collection for H&M. (H&M)

At a recent press event for Mugler’s

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Further Reading

Are Luxury Brands Pushing Too Many Collaborations?

In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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