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Why Mytheresa Bought Yoox-Net-a-Porter

The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
A portrait of a model holding a Mytheresa delivery box.
Mytheresa is the latest e-tailer to join in the ongoing luxury e-commerce consolidation. (Mytheresa)
By
BoF PROFESSIONAL

Mytheresa on Monday announced it would acquire its distressed competitor Yoox Net-a-Porter (YNAP) from Swiss conglomerate Richemont, perhaps the most significant deal yet in a year of upheaval for luxury retail that has left few of the category’s major players untouched.

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Further Reading

Why Online Luxury Is Broken

Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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