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Why Gen-Z Is Obsessed With LoveShackFancy

The label’s ruffle miniskirts and floral dresses are winning over young shoppers thanks to a business strategy that embraces wholesale and a brand voice that’s unapologetically over-the-top.
Fashion brand LoveShackFancy has wooed Gen Z with its ruffle dresses and miniskirts.
Fashion brand LoveShackFancy has wooed Gen Z with its ruffle dresses and miniskirts. LoveShackFancy

As the blogger behind the shopping site Madison Avenue Spy and a mother of three young girls who love clothes, Hayley Corwick knows plenty about trends.

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