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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Celebrities Are Buying Their Brands Back

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Musician and designer Sean Combs on stage at a fashion show on September 28, 2006.
Musician and designer Sean Combs on stage at a fashion show on September 28, 2006. (Getty Images)

In the early aughts, Sean Combs, then known as P. Diddy, was a force in fashion.

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