Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Mining the Archives Became Fashion’s Go-To Strategy

Brands such as Mulberry and Banana Republic are reissuing vintage pieces – or even selling the originals – as they look to tap into consumers’ nostalgia.
During times when consumers ascribe more value to pre-owned goods, brands are carefully considering how they mine gems from their past.
During times when consumers ascribe more value to pre-owned goods, brands are carefully considering how they mine gems from their past. (BoF Studios)

When the British handbag maker

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Resale Sites Try a New Strategy: Sell Less Stuff

After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON