Why Brands Are Racing Into Resale — in Five Charts

Whenever Apparis, an outerwear brand known for its faux fur, bright colours and prints, used to get messages from consumers asking for discontinued styles, it pointed them to The RealReal. But as inquiries continued to flow in, co-founder Lauren Nouchi wondered why she was sending consumers to another retailer to buy their products. Cut to this past April: it launched its own pre-owned line, ReApparis, with Recurate, a platform that helps brands launch their own peer-to-peer secondhand platforms.

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