Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Boat Shoes Are Floating Up Everywhere in Fashion

The trending style has gone from a preppy staple to a high fashion mainstay as brands put their spin on the classic silhouette. The challenge lies in making the interest last.
A collage of boat shoes.
Brands from Sacai to Sperry are putting their spins on the classic boat shoe. (BoF Studio)

For Linda Cui Zhang, it all started with

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

What Happened to the High Heel?

Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.

The Return of the Flip-Flop

The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON