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What Fashion Resale Can Learn from Cars and Consumer Electronics

As the secondhand fashion market grows, more mature resale markets in automotive and consumer electronics can offer lessons on how resale drives consumer engagement, affects brand positioning and may require outsourcing.
Apple has created a robust trade-in ecosystem for its flagship products such as the iPhone. Shutterstock.
Apple has created a robust trade-in ecosystem for its flagship products such as the iPhone. Shutterstock.
By
  • Rahul Malik,
  • Diana Lee
BoF PROFESSIONAL

There is little doubt that fashion resale is heating up. ThredUp’s July acquisition of Remix and Etsy’s acquisition of Depop the month before underscore the growing momentum in the space and the increasing size and scale of the players aiming to seize the opportunity.

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