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Retail

How to Make E-Commerce More Accessible

Retailers miss out on millions of potential customers when they don’t design websites to be accessible to shoppers who use assistive technologies or rely on a keyboard to navigate online.
A photo illustration shows a close up of a keyboard with the "enter" button highlighted and a picture of a shopping cart replacing the text. Thanks for reading BoF!
Brands and retailers should consider the different ways users might interact with their sites, such as using a keyboard instead of a mouse or trackpad to navigate it. Shutterstock.
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BoF PROFESSIONAL

Right now brands and retailers are pouring money into their e-commerce businesses as they cater to the rising tide of shoppers who want to buy from them online. Yet many interested customers can still find it difficult — in some cases impossible — to shop these sites.

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About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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