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Victoria’s Secret’s New Take on Sexy

The second iteration of the brand’s retooled fashion show evoked a sense of nostalgia — but with a modern update.
The Victoria's Secret Fashion Show featured a number of recognisable faces, from veteran angels like Adriana Lima to WNBA star Angel Reese.
The Victoria's Secret Fashion Show featured a number of recognisable faces, from veteran angels like Adriana Lima to WNBA star Angel Reese. (Kevin Mazur/Getty Images for Victoria's Secret)

A growing swell of backlash around a lack of body diversity forced

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Why Victoria’s Secret Is Bringing Sexy Back

A much-hyped image revamp has failed to win back customers. On Thursday, the company told investors about Plan B: spruce up stores, expand into new categories and bring back a bit of the old Victoria’s Secret. As one executive put it, “sexiness can be inclusive.”

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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