Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Veronica Beard Is a Hit in the US. Will Its Formula Work Globally Too?

The contemporary label is on track to hit $250 million in sales this year. Up next are stores and new wholesale accounts in Asia, Europe and the Middle East.
Model in yellow Veronica Beard suit poses in front of a pool.
Veronica Beard opened its first international outpost in London last summer, and expanded to Toronto in January. (Veronica Beard)

Veronica Beard is not a highbrow brand, the kind of label that only city-dwelling creative types appreciate.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How to Take a Brand From Local to Global

For most of its first two decades, Farm Rio was little known outside its native Brazil. But since entering the US in 2019, the dressmaker has made a splash in contemporary womenswear, with sales reaching $50 million in its new market last year. Next up: Europe.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON