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How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn’t the stuffy office staple it used to be as brands find new ways to give it an update.
A collage of images.
Rising labels like Le Alfré, NN07 and Mfpen are offering versatile dress shirt options and finding new ways to modernise the wardrobe classic. (BoF Studio)

After a decade of T-shirts, men are learning to love the dress shirt again.

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Further Reading

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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