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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside The RealReal’s Big Reset

The luxury resale platform’s CEO John Koryl spoke with BoF exclusively about new revenue streams, consignment updates and other ways of reaching profitability after a decade of losses.
The RealReal authenticators.
The RealReal is exploring new revenue streams, including product warranties and monetising product data. (The RealReal)

For most of its first decade, The RealReal’s mission was to find as many new resale buyers and sellers as possible, whatever the cost. Its new objective: make the most of the customers it has.

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Further Reading

How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.

Has the Luxury Watch Market Peaked?

An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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