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The Year Ahead: The Digital Sprint Will Have Winners and Losers

The pandemic has accelerated digital adoption. Successful fashion players must optimise their online experience and channel mix while finding persuasive ways to integrate human touch.
A Farfetch employee uses an app linked to store products at the launch of the "Store of the Future" exhibition at the Design Museum in London
A Farfetch employee uses an app linked to store products at the launch of the "Store of the Future" exhibition at the Design Museum in London. Getty Images.

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