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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Winners and Losers of the Holiday Season

Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.
Crowds of Christmas shoppers on 12th December 2021 in Birmingham, United Kingdom.
Crowds of Christmas shoppers on 12th December 2021 in Birmingham, United Kingdom. (Mike Kemp)

Consumers came out in droves this past holiday season, with shoppers spending $204.5 billion from November 1 through December 31, an 8.6 increase over the previous year, according to Adobe.

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Further Reading

Why Fashion Can’t Escape the Discount Cycle

Last year, American retailers seemed to have broken their habit of relying on deep promotions, thanks to limited inventory and pent-up demand. These beneficial circumstances, experts say, may be disappearing in 2022.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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