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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Two Hottest Cities in America

Young, wealthy professionals have flooded Miami and Austin over the last 18 months and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
The skyline over the city of Austin, Texas, which has become a hub for young tech professionals.
Over the last 18 months, young, wealthy professionals have flooded into Miami, Florida and Austin, Texas and luxury brands are following the money. (Shutterstock)

The tech elite is headed down south, and fashion is right behind them.

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Further Reading

How Today’s Hottest Shoe Designers Plan to Stay on Top

The recent popularity of colourful shoes from independent labels like Mach & Mach and Amina Muaddi, as well as Paris Texas, Arielle Baron, The Attico, Ancuta Sarca and Pīferi speaks to the post-pandemic hunger for novelty footwear.

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.

Dissecting Luxury’s Love for Streetwear

Signs of streetwear’s importance to the luxury business model were everywhere this week, from Virgil Abloh’s last collection for Louis Vuitton to LVMH’s Aimé Leon Dore deal to Bally’s appointment of Rhuigi Villaseñor.

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