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Agenda-setting intelligence, analysis and advice for the global fashion community.

The TikTok Thrifters Opening Physical Stores

Sellers who made a name for themselves online with ’90s and ’00s vintage see retail as a way to stand out in an increasingly crowded market.
Rogue, a vintage store in New York City, owned and operated by TikToker Emma Rogue.
Rogue, a vintage store in New York City, owned and operated by TikToker Emma Rogue. (Camila Palacios)

A generation that spent their teenage years flipping sneakers on eBay and creating thrifting content for TikTok is making the jump into the real world.

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Further Reading

The Hottest Block in New York Retail

Orchard Street in the city’s Lower East Side, home to a row of era-defining stores two decades ago, is once again playing host to the young retailers, creatives and shoppers who are shaping fashion.

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