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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Secret to Breathing New Life Into Old Brands

Banana Republic, J.Crew, Express and other mall brands are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance.
Banana Republic's New Look. Banana Republic.
Banana Republic's New Look. Banana Republic.

As Banana Republic embarks on its latest attempt to recapture its past glory and reverse a years-long slide in sales, the brand is taking a cue from the luxury giants.

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