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HypeBeasts Have Turned Holiday Shopping On Its Head

In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.
Hypebeasts are making it increasingly difficult for parents to shop for Christmas | Source: Collage by BoF
By
  • Alex Rakestraw

NEW YORK, United States

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