Agenda-setting intelligence, analysis and advice for the global fashion community.
When Rhode opened a pop-up in New York in June, there were about one thousand people lined up before the doors even opened, every one of them hoping to buy the brand’s new blush or secure a glimpse of founder Hailey Bieber.
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Once a way to temporarily fill vacant storefronts, landlords and brands alike see pop-ups as a long-term fixture in the retail landscape.
Start-ups and pop-ups are filling storefronts abandoned by struggling chains, taking advantage of plunging rents and landlords desperate to fill long-vacant spaces.
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
