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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Cool-Girl Label Shaking Up Bridal

Danielle Frankel has garnered cult status in recent years with unconventional pieces that can be worn to the altar — and beyond.
Danielle Frankel bride wearing dress with harem skirt.
Hirsch’s bridal pieces, particularly the tops and skirts, can be styled casually as separates. (Danielle Frankel)

If Carrie Bradshaw did it, you can do it too.

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Further Reading

The Post-Pandemic Bridal Opportunity

After a year of postponements and cancellations, expect a wedding boom this summer. Brands are updating their strategies to cater to brides buying multiple dresses and shopping online.

Will Bridal Shoppers Say Yes to Body-Scanning Technology?

Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.

Behind Fashion Media’s Bridal Boom

Vogue’s viral wedding coverage has ignited a new wave of interest in all things ‘I do’ for fashion-focussed publications. Brides, in turn, are hiring publicists, stylists and more in hopes of getting the royal wedding treatment.

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