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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business Behind Christos Garkinos’ Live Resale Empire

The former HSN host has built a loyal community – and racked up over $100 million in sales – by turning Instagram Live into a modern-day trunk show. Now, he’s eyeing the next frontier.
Christos Garkinos has been hosting Covet by Christos live shopping events on Instagram since the pandemic.
Christos Garkinos has been hosting Covet by Christos live shopping events on Instagram since the pandemic.

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Further Reading

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

About the author
Melissa Magsaysay

Melissa Magsaysay is a contributing writer at The Business of Fashion. She is a LA based journalist and entrepreneur who writes about fashion and beauty.

In This Article

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