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The Best of BoF: Retail Is Back on Track

From a stabilised supply chain to the return of brick-and-mortar, the industry saw a new sense of normal in 2022. Still, challenges and new competition remain. How will brands and retailers adapt?
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From a stabilised supply chain to the return of brick-and-mortar, the industry saw a new sense of normal in 2022. (Peter Summers)
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Throughout the pandemic, retailers have been jolted by shutdowns, supply chain delays and radical lifestyle changes among consumers. Following a slump, fashion brands and retailers soon recovered, posting banner sales in 2021. But 2022 signalled the beginning of a new phase — one that picks up where we had left off nearly four years ago.

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