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As Target Celebrates 25 Years of Designer Collaborations, Fashion Takes a Backseat

The American big-box retailer announced its upcoming partnership with Diane von Furstenberg amid a sales slump in apparel and other discretionary categories.
Models wearing Diane von Furstenberg for Target
The DVF Target collection has over 200 products in the apparel, beauty and home categories. (Target)

Target, a pioneer of cheap-but-chic fashion, will commemorate the 25th anniversary of its design partnerships with an upcoming collection with Diane von Furstenberg, the company announced Tuesday.

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Further Reading

Target Bets Big on In-House Brands

Inside the big box retailer’s plans to outpace competitors like Amazon and Walmart — and how its world-famous collaborations will fit into the mix.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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