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Sleepwear Is Having Its Athleisure Moment

Pyjamas are increasingly finding their way out of the house, as sleepwear and apparel labels alike roll out more fashion-style marketing and multi-use sets. For brands, it’s a multi-million dollar opportunity that’s only just begun to be tapped.
Brands like Paige DeSorbo's Daphne, Petite Plume and Lake are capitalising on the sleepwear opportunity.
Brands like Paige DeSorbo's Daphne, Petite Plume and Lake are capitalising on the sleepwear opportunity. (Courtesy)

For Paige DeSorbo, bedtime knows no bounds.

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Further Reading

Behind the Rise of the ‘It’ Sweatshirt

Brands like Parke and The Bar have turned a relatively ordinary item into a must-have for thousands of Gen-Z customers, building hype with limited drops and careful product design.

Higher Clothing Prices Are Officially Here

The US Bureau of Labor Statistics’ latest inflation report showed an uptick in apparel prices for the first time since President Donald Trump announced sweeping tariffs two months ago.

Denim Enters Its ‘No Rules’ Era

Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obsession — have been polarising. Now, a number of trends coexist and rise and fall quicker, meaning navigating what’s in and what’s out has gotten trickier.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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