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How Shein Wound Up in the Luxury Fashion Business

The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.
Third party product listings on Shein for apparent high end brands Lanvin, Off-White, The North Face, and Balmain.
Third party product listings on Shein for apparent high end brands Lanvin, Off-White, The North Face, and Balmain. (Screenshot)
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BoF PROFESSIONAL

Shein, the fast-fashion empire built on unbranded $5 tops and $18 dresses pumped out by anonymous factories in China, has quietly gotten into the business of selling Stuart Weitzman heels, Coach purses, Lanvin sneakers and Paul Smith shirts, too.

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Further Reading

Shein Will Sell Forever 21 Clothes With SPARC Group Partnership

Online fast fashion juggernaut Shein and SPARC Group — a joint venture between licensing firm Authentic Brands Group and mall operator Simon Property Group — have formed a partnership that could see Forever 21 clothing and accessories sold on Shein’s site, and Shein roll out shop-in-shops inside Forever 21 Stores.

US Sues Amazon for Breaking Antitrust Law and Harming Consumers

The US Federal Trade Commission filed a long-awaited antitrust lawsuit against Amazon on Tuesday, charging the online retailer with harming consumers through higher prices in the latest US government legal action aimed at breaking Big Tech’s dominance of the internet.

About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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